Features and Benefits of WhatsApp Business – An instant messaging platform in Hong Kong
Above is the penetration rate of leading social networks in Hong Kong as of Q3 2019. According to statista.com, WhatsApp is the top instant messaging (IM) platforms in Hong Kong with 79% of users. The number of business using WhatsApp Business to communicate with customers is estimated to grow by 5,400% between 2019 and 2024 in the world. You can reach out over 2 billion people worldwide!
WhatsApp Business suits for small and medium enterprise (SME)
The WhatsApp Business is officially announced in 2018. The App suits for small and medium enterprise (SME). If you company want to interact with your customers 24 hours, 7 days a week. WhatsApp Business would be perfect to you.
Simple to use
You can simply download the app from App store and use a phone number to register it. Then you are ready to start interacting with customers just like you would using the standard WhatsApp app. If you don’t expect to receive a huge volume of messages, or have a small team responding, WhatsApp Business may work really well for you.
WhatsApp Business and WhatsApp look similar and the user interface also looks pretty much the same. However, the logos of both the apps are different. Remember one number can be registered for either one.
Features and Benefits that standard WhatsApp does not have
1. Business Profile
You can create a Business Profile by providing information like:
– Business description
– Business address
– Open & closed hours
– Email address
– Name, profile picture, status, phone number (which are same as standard WhatsApp）
2. Automated Welcome/Away Message
If your customer contacts you but without a quick response, you could be missing out a potential customers. Customer will receive a welcome message or an away message if they contact you out of your business hours. Through automate responses, automate a greeting you can save up to 80% more effort.
3. Quick Replies
Quick Replies are templated messages that Agents can easily search for and use to reply to end users. These messages include greetings, frequently asked questions, signatures, and more. You answer inquiries on average 60% faster than by phone or e-mail (short and without much bla bla)
WhatsApp Business is FREE. You save the costs for expensive call centers and CRM systems. As part of the WhatsApp contact list, you belong to the inner circle of your customers. May Planning will be pleased to provide guidance for your company in Hong Kong or overseas, feel free to contact us at May Planning. We will be happy to assist you.
(Edited in Dec 2020)
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